Global anime streaming leader Crunchyroll has somewhat unexpectedly teamed up with Italian fashion house Gucci on a collaboration centered around Bananya. Bananya is the Japanese anime television series produced by animation studio TMS Entertainment which follows the life and adventures of a white cat who lives inside a banana. Banabya loves chocolate and dreams of bathing in it along with all his banana cat friends.
The Gucci womenswear capsule collection features sweatshirts, T-shirts, the Rhython and Ace trainers styles, as well as accessories all featuring the anime character and friends, intertwined with the iconic Gucci logo -- which the brand's creative director Alessandro Michele has made an accessible status symbol. Among the favourites of this collection are a sequin unisex broach and the pastel hued sweatshirts pictured above.
Michele, since his appointment in 2015, has been a catalyst for change at Gucci, with his maximalist vision which includes superimposing the iconic house logos with graphics by artists from around the world. In the Fall of 2020 Guccifest, an online video event, highlighted several emerging designers from across the world. While viewers may have recognized the names of Collina Strada and Mowalola, fresh faces including Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles De Vilmorin, JordanLuca, Yueqi Qi, Rave Review, Gui Rosa, Rui, Bianca Saunders, Boramy Viguier, and Gareth Wrighton all debuted collections through short films.
Bananya merchandise has included books, stickers, talking figurines, calendars and home decor. Now fashionista fans of the cute design can also sport a bit of Italian style to go with their anime fave.
The items in the collection are priced around AED 2,000 for a T-shirt to AED 4,000 for a sweatshirt and can be found at Gucci boutiques worldwide or by shopping the Gucci site online.