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CNN announced today that CNN Business Arabic will launch in the last quarter of 2022. Based in the Middle East, CNN Business Arabic will provide business, finance and economic news for Arabic speakers, offering audiences the latest business information and analysis.
Phil Nelson, Chief Operating Officer, CNN International Commercial, said: “CNN has a long history of working with partners around the world to increase the access that audiences have to CNN’s unique brand of news and information. The creation of CNN Business Arabic will be an important development that complements our existing CNN Arabic offering and increases our digital footprint amongst people who speak one of the world’s most widespread languages.”
The venture is possible due to a partnership with International Media Investments, the Abu Dhabi based media company which also is invested in English language newspaper The National, Arabic language Al Roeya, as well as part of news channels Euronews and Sky News Arabia.
Nart Bouran, CEO, International Media Investments said: “There are estimated to be over 430 million Arabs in the world yet there are very few qualities dedicated Arabic business news platforms in the MENA region. CNN Business Arabic will be a powerful partnership combining the digital first knowledge within the IMI group with the brand recognition and news gathering capabilities of CNN.”
CNN Business joins a network of ten existing CNN-branded partners who operate under license in countries around the world including Brazil, Japan, Portugal, Philippines and Turkey.
