The Discovery Channel has renewed its deal with MENA partnership with beIN Media Group that will see its subscribers continue to have access to Discovery’s channels Arabic food network Fatafeat along with HGTV, Food Network and Travel Channel, as well as the flagship Discovery Channel now being available to subscribers.
The longstanding partnership was first signed in 2016. The channel has audience of some 62.5million viewers through Europe, the Middle East and Africa and has been expanding its content beyond the original natural history remit to embrace history, science, exploration, adventure and technology.
Mohammad Al-Subaie, acting CEO of beIN MENA said in Digital TV Europe: “beIN Media Group is committed to providing viewers around the Arab world with best in class, thought-provoking content that meets the needs of the whole family.
“We are delighted to continue our partnership with Discovery, a leader in this field, bringing novelties in travel, gastronomy, history and nature from around the world to our subscribers’ living rooms. Viewers can enjoy their favourite Discovery shows on our newly-released smarter and simpler packages, which offer subscribers great content and better user experience.”
Francesco Perta, senior business development and distribution director, Middle East, Africa,Turkey and North East Europe at Discovery, added: “beIN has been a valued partner in MENA and we’re delighted to not only be continuing our agreement, but also adding our flagship Discovery Channel to beIN’s broadcast portfolio.
“Superfans can enjoy their favourite content across multiple passion verticals, including food, home, natural history and science, and travel, with new seasons of many much-loved shows launching in the coming months.”