Emirati director and producer Nahla Al Fahad is teaming with Dubai’s Al-Futtaim Lexus to tell her story through a new video aimed to promoting the brand campaign for its premium car Lexus LX, titled ‘Inspire a Legacy.’
The aim is that through the campaign, viewers will see how Lexus has opened doors for the Emirati entrepreneur to share her inspiring stories, helping her build her own brand, while sharing her passion for storytelling as she tells how Lexus has been a part of her story.
Nahla Al Fahad, who made the award-wining documentary The Tainted Veil (2016) and recently wrapped Emirati suspense drama 218: Behind the Wall of Silence, said: “I have had an affinity with Lexus for many years, right back to when I used to drive my Lexus to commute daily between Abu Dhabi, so I was delighted to be part of this beautiful story. My goal has always been to achieve worldwide recognition for Emirati movies, and so the Lexus ethos of inspiring a legacy truly spoke to me. My journey has been defined by luxury, precision, speed and excellence – all attributes that sum up the Lexus LX.”
Saad Abdullah, General Manager, Marketing Al-Futtaim Lexus and Al-Futtaim Toyota, added: “We are excited to share Nahla’s story with our audience across the UAE as her story blends so perfectly with ours. The Lexus LX personifies luxury and excellence – with an evocative design, precise performance, perfect luxury, and imaginative technology, it is engineered to last.
“Legacies that inspire the future are made of aspirations and determination – and Lexus encourages every individual to reach their full potential, creating a legacy for the future justas we strive to build our legacy here in the UAE,” Abdullah added further.