News

Hisense announces official sponsorship of the FIFA World Cup, Qatar 2022

The FIFA World Cup Qatar 2022 will take place from November 21 to December 18
Hisense announces official sponsorship of the FIFA World Cup, Qatar 2022

Chinese technology company Hisense has become an official partner of FIFA and will sponsor the FIFA World Cup, Qatar 2022. This exclusive connection between the football tournament and Hisense will enable the creation of new campaigns and opportunities.

As part of this new relationship with FIFA, Hisense will be involved in a range of on-site engagement opportunities as well as exciting global advertising campaigns. The collaboration will provide the opportunity for us to present to our customers compelling, specially-created, video-on-demand programming using past World Cup content, delivered through the company’s integrated VIDAA smart TV platform. 

FIFA Secretary General Fatma Samoura said: “It gives me great pleasure to welcome Hisense onboard as an Official Sponsor of the FIFA World Cup, and we are delighted to partner with this internationally respected brand, which also has a growing presence in the sports market.”

Jia Shaoqian, CEO of Hisense Group, added: “Continued investment in world-class sporting events represents Hisense’s determination in becoming a global brand. It helps Hisense build stronger relationships with its global consumers and accelerates the company’s globalisation process. It also creates a solid foundation for Hisense to compete with the world’s most innovated and leading brands in order to become a premier brand worldwide.”

The FIFA World Cup Qatar 2022 will take place from November 21 to 18 December 18. According to research sponsorship of the 2018 FIFA World Cup Russia boosted Hisense TV’s awareness in China by 12% and globally by 6%.

 

You may also like