Immersive arts centre Infinity des Lumières is linking with Dubai Culture and Arts Authority (Dubai Culture) as cultural partners to strengthen the emirate’s position as a city of the future through a unique digital art experience set to open later this summer.
This partnership will mark the beginning of a new era of digital artists. Through the support of Dubai Culture’s sophisticated community of talents, Infinity des Lumières aims to create a niche community where tech-driven artists have a place to gather and innovate. The art centre also seeks to create a platform where digital artists can present their creations for the world to marvel.
Visitors to the digital art centre will be able to experience a multi-sensory journey as the arts of Van Gogh, Dreamed Japan, and Verse come alive before them. Spread over an impressive 2,700 square metres, Infinity des Lumières has created an innovative ,technology-driven art and cultural platform using 130 projectors, 58 speakers, and 3,000 HD digital moving images.
In addition, Infinity des Lumières is also home to the largest digital facade in The Dubai Mall – a magnificent art projection with a total display area of 200 square metres – where mall-goers will be captivated with living dynamic art. The centre will also feature a boutique, where art lovers can revel in an exquisite collection from the region and beyond.
Hala Badri, Director General of Dubai Culture, said: “Infinity des Lumières is a new and innovative experience in the world of technology-based arts in the GCC (Gulf Cooperation Council), and its launch inDubai is an addition to the emirate’s thriving creative scene. At Dubai Culture, it is our pleasure to be supporting such a pioneering centre via our partnership through which we seek to strengthen the emirate's position as the city of the future and an incubator for talents and creative entrepreneurs.
“Our partnership with Infinity des Lumières stems from our keenness to advance the future of art in Dubai as well as enhance the role of modern technology in the artistic and cultural works found in the emirate; the tremendous and innovative potential provided by the centre will improve the experience of art and culture for visitors.
“This partnership also aligns with our ambitious strategic roadmap and contributes to achieving the objectives of the Dubai Creative Economy Strategy that aims to transform Dubai into a preferred destination for creatives from all over the world and the global capital for the creative economy; it will also double the contribution of the creative sector to Dubai's total gross domestic product,” she added.
Catherine Oriol, director of Infinity des Lumières said:“ Dubai is a vibrant and vital crossroads for an incredibly diverse variety of industries, and we are honoured to receive Dubai Culture’s support for the art centre. Infinity des Lumières is a dynamic, innovative and engaging multi-layered cultural platform for people to encounter art, experience it in anew way, and radically change the approach to art appreciation.