Acclaimed jeweller and timepiece maker Jacob & Co. has entered into a multi-year agreement with Warner Bros. Consumer Products and DC to produce a new collection of Batman-inspired timepieces.
The first Batman-themed watches are expected to be unveiled in Spring 2022, linking with the latest film re-boot of the character The Batman, set to open internationally in early March. The latest incarnation, directed by Matt Reeves, stars Robert Pattinson as the brooding superhero, with a cast also including Colin Farrell, Zoe Kravitz, Paul Dano and Andy Serkis.
Jacob Arabo, founder of Jacob & Co said:” I’m a huge fan of DC as well as the outstanding film and TV content produced by Warner Bros. Batman is one of the most iconic superhero characters of all time and has a natural connection to Jacob & Co. and the watches and jewels we create.”
Arabo said his team reached out to Warner Bros. early this year and “the chemistry was undeniable,” and a partnership was quickly formed.
“I’m beyond excited,” Arabo added. “I am personally designing a completely new watch collection with new movements and new complications.” The agreement is the latest of several entertainment partnerships for Jacob & Co. that include Universal Studio and Paramount, while brand ambassadors have included Donnie Yen and Milla Jovovich. Jacob & Co has retail operations around the world, including shops in Qatar and the UAE.