Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has launched its latest global campaign, featuring superstars Jessica Alba and Zac Efron, as it continues to drive global travel recovery and growth.
Kicking off with the high adrenaline Spy Action genre, the campaign will see a series of exciting new content launching in sequence. Building on the hugely successful campaign film A Story Takes Flight released by Dubai Tourism in 2019 and featuring Gwyneth Paltrow, Kate Hudson and Zoe Saldana, this new campaign will see more than 2,000 assets released in 27 countries across 16 languages via cinema, print, broadcast, out of home, digital and social media channels.
In line with strict Covid-19 protocols, filming took place over a duration of five days and set the internet on fire. With a diverse cast and crew of over 180 people representing 27 nationalities – from the celebrity talent and the video's director, award-winning production and creative teams to a world-class filming crew, including talent drawn from across the UAE – Dubai Presents evokes the creative spirit of a cosmopolitan city rooted in multiculturalism.