Global luxury jewelry brand MARLI New York is pleased to announce the opening of its latest boutique in the Kingdom of Saudi Arabia, located in the capital city Riyadh at Kingdom Centre. With the opening of its sixth global flagship location, MARLI continues its Middle Eastern expansion, while paying homage to its identity. MARLI joins the Kingdom Centre’s mall of diverse, luxury shopping in Saudi Arabia’s capital.
The brand was founded by Maral Artinian who is also Creative Director and CEO of MARLI. Artinian is a designer and entrepreneur hailing from a family whose history in fine jewelry goes back a century. Having lived in Asia, Europe and the Middle East, Artinian was inevitably drawn to New York where, inspired by the incredible energy and the amazing women who create it, she founded MARLI. The company's headquarters are based in the cool and trendy neighbourhood of Hudson Yards.
Unsurprisingly, MARLI New York has a minimal, magnetic aesthetic that draws inspiration from the world's most dynamic city and the amazing women who live in it. Once a New Yorker, always a New Yorker, as they say.
So the opening of a new boutique in Riyadh makes perfect sense, as the Saudi capital has an undeniable New York vibe of potential, creativity and zest for life.
“The city of Riyadh serves as an inspiration for my architecturally-inspired designs and is a striking destination to meet with our discerning clients,” said Artinian, “it is an honour to be joining some of the world’s most prestigious brands at the Kingdom Centre.”
This flagship store is the first of a new generation of MARLI New York stores, furthering the brand’s legacy. Designed by the design partnership of Aranda\Lasch, who have worked with the Venice Biennale as well as LVMH and the MoMA in NYC, MARLI’s first location in Saudi Arabia feels intimately connected to its home in New York City, despite its far-reaching destination. With curated and mindful attention to detail, Aranda\Lasch derived a crafted vertical texture from the brand’s monogram, which resonates across the design of MARLI boutiques globally. For this latest location, this was achieved through vertically arranged sourced stone, wood, and glass details.
The design provides a coordinated balance of color, light, and material to serve as a background for the bold and versatile jewelry.
The company's press release points out that the "opening of this sixth MARLI location represents geographic growth, but also innovation in terms of the retail experience for the MARLI woman." Two new spaces are introduced as features of the Saudi Arabia MARLI boutique, the “M Lounge” and the “High-End Jewelry Lounge.” The lounges provide a space for specialty collections or new product launches to be displayed, while creating an intimate and private experience for clients.
The boutique also features a new inviting façade variation for MARLI that uses a distinctive marble to frame the flanking display windows. At each window, a jewelry case floats in the center of a custom monogramed textured blue glass panel that gives the viewer a sense of the interior, while showcasing the brand’s distinguishable designs. Home to an extensive selection of the latest in MARLI jewelry styles, the MARLI New York at Kingdom Centre location has been recently opened and welcomed clients from March 15th.
For more information visit the MARLI New York website.