The board of twofour54, the Abu Dhabi-based media, entertainment, and gaming hub, has appointed Mark Whitehead, an international media leader with nearly 30 years of experience, as Chief Executive Officer to lead twofour54 into its next phase of sustainable growth. Whitehead brings extensive experience in media, content creation and productions to twofour54. He has held numerous senior positions within the international media and entertainment industry, including his previous role as the President and Managing Director of Viacom International Media Networks (VIMN), Asia Pacific.
In his role as CEO, Mark will spearhead the strategic direction and operations of twofour54, including its unique offering at Yas Creative Hub, the first purpose-built destination for media, entertainment, and gaming in the region, as well as the company’s production facilities and backlot. Additionally, he will lead the delivery of future infrastructure projects, including phase two of Yas Creative Hub and expansions of studio facilities.
Mark Whitehead said: “I am honoured to have been tasked with leading twofour54 at such an important moment in its growth journey. The company is capitalising on the rapid growth of Abu Dhabi’s creative industries through advanced infrastructure projects, such as Yas Creative Hub and end-to-end business support services. This powerful combination is helping transform Abu Dhabi into a global creative hub, attracting talent and companies of all sizes and from all corners of the planet. I look forward to working with the twofour54 team, partners and our stakeholders as we unlock even more growth opportunities in the future.”
Under Whitehead’s leadership, twofour54 will remain focused on supporting Abu Dhabi’s media, entertainment, and gaming sectors by providing world-class infrastructure and fully-integrated business support services.
For those who might not yet know, twofour54 is the dynamic media free zone that provides the infrastructure and services to attract international, regional, and local media businesses to Abu Dhabi. Tasked with enabling a new generation of creative leaders and building Abu Dhabi as the Middle East’s leading hub for content creation, twofour54 offers everything from customizable office space, world-class production facilities and services and business support services.
Named after the geographical coordinates of Abu Dhabi, twofour54’s community includes more than 600 partner companies, including Sky News Arabia, Image Nation Abu Dhabi, Unity Technologies, CNN, Fox, Flash Entertainment and M&C Saatchi, as well as an extensive pool of freelance professionals and aspiring talent.
twofour54 is part of ADQ, one of the region’s largest holding companies with a diverse portfolio of major enterprises spanning key sectors of Abu Dhabi’s non-oil economy.
Yas Creative Hub, a twofour54 flagship community, is the first purpose-built 270,000 sqm (2.9 million sq.ft) connected campus that offers first rate production facilities and business support services. Yas Creative Hub promises to accelerate the evolution of media and entertainment into a knowledge-based academy that will be one of the main drivers of the creative economy, reinforcing Abu Dhabi’s position as the capital of content creators, where creatives can thrive.
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