Pop-up Wadi Cinema, a collaboration between Saudi cinema brand Muvi Cinemas and Telfaz11 – a media production, financing and distribution leader in Saudi Arabia and the UAE - will have a pop up launch at the Diriyah Biennale (running until March 11, 2022) in Riyadh's Jax District, with the flexibility to travel throughout Saudi Arabia "to deliver best-in-class independent films on a roving basis".
Sultan AlHokair, chief executive of Muvi said: "The best way to experience cinema is in a theatre, where audiences can break away from their everyday lives to watch a filmmaker’s vision come to life.
"When we partnered with Telfaz11, we wanted to find unique and innovative ways to bring the experience of independent and critically acclaimed films from renowned film festivals to audiences throughout the kingdom.”
Telfaz chief executive Alaa Fadan said Wadi Cinema added: "The venture also seeks to become a preferred destination for both domestic and international independent and mainstream art house films, while also serving as the staging ground for the latest releases from the world’s biggest film festivals.
“We are keen to promote and encourage dialogue between the local film community and give independent Saudi filmmakers a voice and opportunity to show their work and cement it in the booming local cinema industry."