What We Like: Netflix Arabic content directors speak on 'Variety'

Nuha Eltayeb, Netflix’s director of acquisitions in MENA and Turkey and Ahmed Sharkawi, Netflix’s director of Arabic Series open up with Nick Vivarelli on the streaming site's success in the Region, as well as plans for the future.
What We Like: Netflix Arabic content directors speak on 'Variety'

With the Hend Sabry series Finding Ola debuting this week, as well as the success of its first Arabic original film Perfect Strangers, despite some predictable controversies, it has been clear that Netflix expanding to create content in the MENA has turned into a good gamble on the streaming site's part.

So it's refreshing to hear Nuha Eltayeb, as well as Ahmed Sharkawi speak to show business journalist Nick Vivarelli on Variety about their plans for more content, both in film and television formats.

The success of Netflix's content may depend on a specific, very human strategy, Vivarelli points out, with "three criteria for the streamer in West Asia [being]: slate diversity in the type of genres that they present; inclusivity in representing different cultures in the region; and authenticity within the content."

We couldn't agree more.

To read the whole piece, check it out on Variety's website.

You may also like