Film

What We Like: Saudi film fans ‘crave more Arabic content’, says VOX Cinemas exec

Mohammed Al-Hashemi, Majid Al-Futtaim's country head in Saudi Arabia, gives an exclusive interview with 'Arab News' on the chain’s cinemas in the Kingdom
What We Like: Saudi film fans ‘crave more Arabic content’, says VOX Cinemas exec

In just a few short years the moving image entertainment landscape in Saudi Arabia has developed. In Arab News, Mohammed Al-Kinani's interview with Mohammed Al-Hashemi, Majid Al-Futtaim's country head in Saudi Arabia offers insight into cinema developments, audience tastes and a desire for more local Arabic material..

In the article he writes:" In the three years since cinemas reopened in Saudi Arabia, international films, and anime in particular, have proven to be hugely popular and successful. However there is a growing demand from local moviegoers for more Arabic content, according to a local industry expert.

"Mohammed Al-Hashemi is the country head in Saudi Arabia for leisure, retail and entertainment business Majid Al-Futtaim, the parent company of VOX Cinemas. In an exclusive interview with Arab News, he said that the chain’s movie theatres in the Kingdom attract a wide range of customers with diverse tastes in film."

For the full interview, click here

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